Our story
At Sleep In Beauty, we believe your beauty routine shouldn’t stop when your head hits the pillow. Founded by a qualified Medical Biochemist with a deep passion for beauty and wellness, our brand was born out of a simple question: What single change could make the biggest impact on our skin and hair? The answer was right under her head all along — her pillowcase. We are an independently female owned British brand backed by science, beauty & wellness.
After struggling with dull skin and countless ineffective skincare products, our founder discovered a smarter, science-driven solution: silk. Not just any silk — but SIB® Hyaluronic acid infused Silk.
Backed by Science. Infused with Innovation.
What truly sets Sleep In Beauty apart is our Hyaluronic Acid Infusion Technology — a cutting-edge approach inspired by the world of medical science. We use micro-capsule technology to embed low molecular weight Hyaluronic Acid directly into the silk fibres, delivering continuous hydration to your skin as you sleep. The same technology to embed HA in medical-grade wound dressings is now reimagined for your beauty routine. Our HA infusion process is lab proven to last for up to 20 washes.
Why SIB® Silk?
Think about it- your skin spends over 50 hours a week in contact with your pillowcase. Traditional cotton and low-grade satin-silk alternatives can absorb your skins natural moisture, harbour bacteria, and cause friction that leads to breakouts and bedhead. SIB® Silk is different.
We use premium-grade silk that’s the perfect balance of softness, weight, and durability — designed to support your skin and hair health as you sleep. Every SIB® pillowcase and eye mask is crafted to reduce friction, lock in hydration, and help your skin retain the benefits of your nighttime serums and creams.
Beauty Beyond the Surface
We’re not just redefining sleep — we’re redefining beauty. From our dermatologist and hair specialist collaborations to our thoughtfully designed luxury packaging, Sleep In Beauty is a fusion of science, beauty, health and wellbeing. Every detail is crafted with care, insight, and intention to bring you something truly extraordinary.
Our Presence
SIB® silk are proud to have our products stocked by retailers in the UK and Dubai, bringing the luxury of silk to more people around the world.
Customer testimonials
‘The best silk in the market’
‘SIB Silk has helped reduce the redness of my rosacea’’
’I have suffered with sensitive skin and acne for years and this really helped me'
‘My hair is so much more manageable in the morning’