Our Story, inspiration & Journey
Founded by Nassima Mokri in 2019, Sleep In Beauty is a proudly female-owned independent UK business. Our brand is built on the belief that quality sleep, healthy skin, and beautiful hair can be achieved with a simple change to your bedtime routine. In 2010, during a holiday in Australia, Nassima discovered a beauty secret that she knew had to be shared globally. Silk pillowcases are kind of a big deal in the Australian beauty world, with almost everyone using them instead of cotton.
After switching to a silk pillowcase herself, Nassima noticed immediate improvements—smoother, brighter skin and no more sleep lines. This revelation sparked an idea: how could she bring this silk secret back home?
Determined to find the best quality silk, Nassima spent months sourcing materials directly from the finest suppliers. This dedication led to the creation of SIB™—Sleep In Beauty silk. Today, we offer a range of high-quality silk pillowcases and accessories that provide incredible benefits for your skin and hair. We work directly with beauty salons and highly qualified dermatologists who highly recommend SIB™ silk
Our Presence
SIB™ silk are proud to have our products stocked by retailers in the UK and Dubai, bringing the luxury of silk to more people around the world.
Verified Customer Testimonials
‘The best silk in the market’
‘SIB Silk has helped reduce the redness of my rosacea’’
’I have suffered with sensitive skin and acne for years and this really helped me'
‘My hair is so much more manageable in the morning’
